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| Home>Advantages
of Ads |
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| Internet advertising is an integration of traditional
advertising and direct selling adverting. The vice-Presenter
of America-Online said, the Internet advertisement is the integration
of brand maintaining and information releasing, which help to
fulfill the goods transaction at the same time. Internet advertisement
has following characteristics. |
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Direction: Instead
of decentralized clients of traditional media advertising, the
Internet ads can reach the users according to their characteristics,
such as region, hobby, time etc. |
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Interaction: Traditional media
ads users passively accept the ads. However, in the Internet,
users are able to initiative choose those information, which
they are interested. Following the tipping of clients, the advertiser
can know the effective of the ads timely and trace client¨s
action. |
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Effectivity: Unlike normal traditional
media ads that merely know the effective result after put all
ads in, ads masters can adjust the ads content timely by the
digital database of Internet ads, which can reduce the cost
of ads and control the ads¨ direction better. |
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Enrichment: With multiple-media,
Internet ads can deliver much information in audio, video, message
and even more. It makes mass is personally on the scene of service. |
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Measurability: Basing on the
previous data, Internet ads masters can make some forecast for
the further ads direction. |
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| The
Price of Ads.on the CYOL.net |
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